Centro, Rotana’s budget hotel brand, redefines the conventional concept of economical comfort by offering affordable, superior class accommodation and hospitality. With a plan to open 25 Centro across the Middle East by 2014, Rotana hopes to meet the demands of the new generation of travellers who seeks both finesse and functionality at reasonable rates. Young and fresh in its approach, Centro is a contemporary concept that is original in its presentation yet dynamic in its offerings.

As the name suggests, the locations of Centro properties will be at the heart of business or commercial districts in the major cities across the region. Highly distinctive and providing unique living spaces in a contemporary environment, the Centro concept has been thoroughly researched, resulting in a new, highly efficient operational model, which provides essential amenities and necessities specifically geared to the travelling executive.