Rotana has signed new management agreements with Al Marasem Development and Marina Way Lagoon. The agreement includes the management of two new properties – Lake Residence, serviced apartments in New Cairo which will also mark Rotana’s debut in the capital city and Marina Bay, Hotel Apartments in Alamein, North Coast.
Al Marasem Development and Marina Way Lagoon partnered with Rotana to manage and operate the hotel projects, capitalizing the brand’s legacy and its experience in operating an extensive portfolio hospitality brands in the region. With Rotana’s superior level of expertise and deep-rooted knowledge in property management, this partnership aims to achieve the highest return on investment and provision of luxurious services with attractive competitive advantages.
Commenting on the announcement, Nasser Al Nowais, Chairman of Rotana said: “We are delighted to partner with Al Marasem Development and Marina Way Lagoon, one of the largest players in Egypt’s real estate sector. We are honoured and grateful to His Excellency Sheikh Khalid bin Laden for entrusting Rotana with the exclusive management of these outstanding hospitality projects in the Republic of Egypt.”
Al Nowais added: "Egypt has always been a strategic market for Rotana as it is one of the world’s leading tourism destinations with a great vision for the future of leisure and business travel. These incredible projects allow us to bring the world-class services and amenities of the Rotana brand to Egypt and provide us with a prime opportunity to strengthen our presence in the market. Through this partnership, we not only aim to showcase the vitality of our brand but also contribute to the thriving tourism sector of the country”.
Firmly aligned with its long-term growth strategy, Rotana continues to expand its global footprint in a strategic market that offers seamless opportunities for business growth. The two new projects are a testament to Rotana’s continued commitment to reinforcing the hospitality sector with diverse offerings and immersive experiences, which is in line with the country’s vision. Egypt is witnessing unprecedented progress in various economic and development sectors, with the Egyptian government adopting a clear vision to stimulate economic growth and attract Arab and foreign investments, especially within the real estate development sector.
The first contracted project, Lake Residence under Al Marasem development is located within the Fifth Square project in New Cairo. The second project is Marina Way Lagoon’s “Marina Bay” which extends over an area of 14,120 meters in a distinguished location within the Marina El Alamein tourism hub on the North Coast. Overlooking the Mediterranean Sea, the hotel rooms and units offer breathtaking views and boast their own private beach.
Offering guests the perfect combination of comfort and luxury for a pleasant and memorable stay experience, both properties are fully furnished with a wide array of modern amenities meticulously designed to provide the ultimate in comfort and convenience.
These projects strengthen Rotana's strategy of centrally locating its properties in prime city areas in order for guests to enjoy greater convenience, easy accessibility and a memorable stay.