In this day and age, the ability to adapt to a fast-moving business environment is the only sure means of survival. If a company cannot adapt – or cannot adapt fast enough – it will be overtaken by those that do.

At Rotana, we use our technology to push our business boundaries; to ensure innovation and efficiency across each of our departments, and to meet the evolving needs of our guests. We do not invest in technology for technology’s sake. Instead, we discover how our customers’ needs and expectations are evolving – and how we can provide them with the added services that enhance their experience.

As our customers become more and more engaged with wireless computing and on-demand entertainment, we have responded with wireless computing; on-demand video; personalized television and a host of ‘ease-of-use’ services such as express check out, view bill, IP telephony.

With the proliferation of consumer mobile devices, we have responded by introducing connections to our in-room audio visual equipment, universal adapters and docking stations for guest mobile devices.

As we move forward, beyond our already state-of-the-art hospitality management systems, sustainability will be our watchword. We have begun introducing ‘green standards’ into our minimum brand specifications that will see energy management technology deployed across all new properties – with existing properties following closely behind.