One of our most remarkable achievements can be expressed in a startling statistic – Rotana enjoys a 40% repeat business average. A major component of this success is Rotana Rewards – our much talked about loyalty programme.
Rotana was the first regional hotel company to launch a loyalty programme for dining and staying in 1999. Rotana Rewards Exclusive has since grown to become one of the most successful hospitality loyalty cards in the world.
With more than 20,000 active members – and a renewal ratio of 72% – it offers complimentary and discounted drinking and dining across all Rotana food and beverage operations, a points rewards element on purchases, room rate discounts and an Airmiles partnership of more than 950 gifts.
Then there is Rotana Rewards Classic, a programme specifically tailored to hotel, conference and banquet bookers at companies with whom we do regular business. There is also Rotana Select, rewarding the repeat stayers segment with VIP Amenities, late check-out, double points on partner airlines frequent flyer programmes – as well as points accumulation based on spending in the restaurants and staying in the guest rooms. Put together, these are, quite simply, the most regionally relevant loyalty programmes in the Middle East and Africa, ensuring that every Rotana hotel is busy.