Rotana’s operational strength lies in its ability to achieve the highest levels of performance from the properties under its management – delivering sector-leading returns on investment to its owners.
We understand that sustained growth in cash flow and earnings is only created by continually improving operational efficiency without compromising on the quality offered.
Our strategy is to find fresh areas of enhanced performance at every level and in every property within our portfolio; and then to add the cost advantages achieved from a steady stream of new management contracts across the Middle East and Africa region.
Indeed, our intention is to rigorously defend both your returns on investment and our leadership through a regional expansion that will see a Rotana branded hotel in every key city in that geography.
Rotana places a fundamental emphasis on the location, launch-timing and business feasibility of prospective properties. Our approach includes the diligent study of the market in which a property sits, and careful evaluation of the property itself. But that is just the start of the process.
Every Rotana property then undergoes an extensive development phase. Here, the executive team assesses its positioning and its components, ensuring that the correct operational and brand infrastructure is deployed. Only then owners returns can be assured in the long term.