The Rotana Brandmark symbolizes the palm tree, more specifically the very rare palm tree, botanically named phoenix dactylifera, and found only in Madinah, Saudi Arabia.
This Brandmark was chosen because of the similarities between the palm tree and Rotana. Found in a desert oasis, it provides the nomadic Bedouin Tribes food, shelter from the relentless sun and at the same time an opportunity to socialise with other visitors to the oasis.
Similarly, Rotana, aims to provide its guests with high quality food and drink, a safe and cool environment, a warm welcome and a place to socialise and discuss the affairs of the day. Rotana’s unique brand of hospitality is defined by the blend of warm Arabian culture and strict international standards and expertise.
The Rotana marque is symbolic of the palm tree, more specifically, the date-bearing phoenix dactylifera palm.